Privacy policy

Privacy Policy

Express Coffee (Huntingdon) Ltd t/a Amici Coffee
Last updated: August 5, 2025

1. Overview

This Privacy Policy describes how Amici Coffee (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit or interact with www.amicicoffee.co.uk (the "Site") or otherwise use our services (the “Services”).

"You" refers to any individual using our Services, including customers, visitors, or any person whose data we process.

Please read this Privacy Policy carefully.

2. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, legal obligations, or operational needs. Updates will be posted on this page with the revised "Last updated" date.

3. What Information We Collect

a) Information You Provide

We collect personal information when you interact with us or place an order, including:

  • Contact details: Name, email address, phone number, billing/shipping address

  • Order and account information: Payment details (excluding full card numbers), order history, username, password

  • Customer support communications: Messages, enquiries, or other feedback provided to us

Certain features (e.g., placing orders) may not be available without providing this information.

b) Automatically Collected Data ("Usage Data")

We collect technical and usage data when you use our Site, including:

  • IP address

  • Browser type and version

  • Device and operating system

  • Site usage behavior

  • Referral source and clickstream data

We use cookies, pixels, and similar technologies to gather this data (see Section 6).

c) Data from Third Parties

We may receive data from:

  • Service providers such as Shopify (ecommerce), Stripe or PayPal (payments), and shipping couriers

  • Marketing or advertising platforms used to reach you with personalised content

  • Analytics tools that track site engagement (e.g. Google Analytics)

All data from third parties is handled in accordance with this policy.

4. How We Use Your Information

We use your personal information for the following purposes:

a) Fulfilling Orders and Providing Services

To process transactions, ship orders, send updates, manage your account, handle returns, and provide customer support.

b) Marketing and Promotions

To send promotional emails or display ads related to our products or services.
You can opt out of marketing at any time using the unsubscribe link in emails.

c) Website Analytics and Improvement

To monitor usage patterns, improve functionality, and enhance user experience.

d) Security and Fraud Prevention

To detect fraud, prevent abuse, and ensure the integrity and safety of our website and business.

e) Legal and Contractual Obligations

To comply with applicable laws, enforce terms of service, and respond to legal requests.

5. Legal Basis for Processing (UK & EEA Residents)

We process your personal data under the following legal grounds:

  • Contractual necessity – to fulfill our obligations when you make a purchase

  • Legitimate interests – to improve our business, secure our services, and market our products

  • Consent – where you’ve explicitly agreed to marketing or cookies

  • Legal obligation – to comply with regulatory or tax laws

6. Cookies and Tracking Technologies

We use cookies and similar tools to enhance your experience and gather analytics.

You can manage cookie settings via your browser. Blocking cookies may affect site functionality.

For more information, see: Shopify Cookies Policy

7. Sharing Your Information

We may share your data with:

  • Trusted service providers – payment processors, couriers, IT systems, analytics platforms

  • Business partners – marketing agencies or affiliates (with your consent)

  • Legal or regulatory authorities – where required by law

  • Buyers or successors – in the event of a merger, sale, or business restructuring

We never sell your personal data.

8. Children’s Data

Our services are not intended for individuals under the age of 13 (or 16 in the UK/EU).
We do not knowingly collect data from children. Parents may contact us to request deletion of any such data.

9. International Transfers

Your data may be transferred outside the UK/EEA (e.g., to Shopify servers).
When this occurs, we ensure data is protected by approved transfer mechanisms, such as:

  • UK/EU Standard Contractual Clauses

  • Transfers to countries with adequacy decisions

10. Data Retention and Security

We retain personal information only as long as necessary for:

  • Fulfilling orders

  • Legal compliance

  • Handling returns or disputes

  • Business operations

While we take appropriate security measures, no system is 100% secure. Please avoid sharing sensitive data via unencrypted channels.

11. Your Rights

Depending on your location, you may have the right to:

  • Access the personal data we hold about you

  • Correct inaccurate or outdated information

  • Request deletion of your data

  • Withdraw consent to marketing or data use

  • Request data portability (copy or transfer of your data)

  • Restrict or object to certain types of processing

  • Complain to a data protection authority (e.g., ICO in the UK)

To exercise any rights, contact us at sales@amicicoffee.co.uk.
We may need to verify your identity before responding.

12. Third-Party Links

Our Site may include links to third-party websites (e.g., Sage Appliances, social media).
We are not responsible for the privacy practices of those sites. Please review their policies separately.

13. Complaints

If you have concerns about how we process your personal data:

14. Contact Information

For privacy-related requests or concerns, contact us at:

Amici Coffee
Express Coffee (Huntingdon) Ltd
Girtford Bridge
Sandy, Bedfordshire
SG19 1NA
Email: sales@amicicoffee.co.uk